When it comes to building brand trust and growing the number of customers you work with, highlighting the successes you have delivered for other clients is an easy way to do this.
This is where video testimonials can help. These clips can showcase how previous customers used a product of service that resulted in a positive outcome.
Here, we highlight the importance of video testimonials when it comes to building a client base.
What is a video testimonial?
A video testimonial is where a customer or client shares their experience, satisfaction, and positive outcomes from using a product, service, or brand.
Within the world of marketing, it is a powerful tool as it provides authentic, relatable feedback directly from real customers, often boosting credibility and trustworthiness for prospective customers in the future.
In the video content, which can either be a one-off or in a series, the customer introduces themselves, often sharing their background, and then briefly describes the problem or challenge they were facing before using the product or service.
They then explain how the product or service helped solve their problem, often sharing specific benefits or features that stood out.
Although there are many different ways to deliver this content, someone from the business selling the service could also play a role to sell other products and services within the video.
They can both show the improvements or specific ways it has positively impacted the business.
Using a strong call to action, SEO tactics, social media, and a powerful description below the video, can reach a large audience.
Video testimonials are effective because they present genuine and trustworthy content which will feel more relatable and persuasive than some other forms of more traditional advertising.
Why are videos good at building trust?
Videos are highly effective at building trust and authenticity because they provide a viewer experience that feels personal and engaging – no matter the topic.
Seeing a real experience told by a genuine customer is a simple way to convey emotions more effectively than text or images alone.
When it comes to marketing strategies, creating engaging content that inspires an emotional connection to a person, product, or service is a surefire way to gain new customers.
These types of video allow for storytelling, where customers and/or employees from the seller can narrate their combined journeys, showcasing the challenges, and outcomes – and how they worked together to deliver what was needed.
Stories are memorable, relatable, and make viewers more likely to remember and trust the message. Seeing this alongside other marketing content will bring more customers come onboard.
Video testimonials can also be expanded on a company website with images, written content and interactive widgets to dive deeper into the challenges and positive outcomes.
Hiring a videographer to create testimonial video content
Hiring a professional videographer to create testimonial video content is a smart investment, especially if you want high-quality content that grows your brand.
Our clients at LRB Media have seen the benefits of video testimonials. By utilising our services to create great video content, you can take your business to new heights.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.