Bristol-based video and podcast production company LRB Media uses the latest technology and trends across the industry to delivery incredible content for our clients.
Here, we share information on those trends and how we use them.
What are the trends in video production in 2024?
As a leader within the video content industry, we have our finger on the pulse of its latest developments.
Video production trends in 2024 reflect significant technological advancements, changing viewer expectations, and shifts in how content is consumed across a multitude of platforms.
Many sectors are seeing the impact of artificial intelligence (AI) first hand – and videography is no different.
AI tools are increasingly being integrated into the video production workflow. From captions to help with editing, there are programs being introduced all the time to increase productivity and quality of the final product. However, it still takes an expert team to put it all together.
With the growth of social media, the video content production industry has had to adapt accordingly.
Platforms like TikTok, Instagram Reels, and YouTube Shorts are important.
Vertical, mobile-first formats are designed to optimise the viewing experience for smartphone users, encouraging snackable, engaging content.
This is vital to consider of putting together a marketing strategy.
Another development in recent years has been the introduction of virtual reality (VR) and augmented reality (AR). This is set to become an integral part of advertising in the years ahead.
Similarly, video content is merging with e-commerce, where audiences can directly buy products featured in videos or during live streams. Influencers and brands are using live video platforms – or ‘streaming’ – to sell products in real time.
When looking at the tools used by videographers, many are looking to use drone footage. This can deliver a new perspective to the final video.
Finally, when it comes to storytelling, clients want to see the use cinematic techniques to create short films and commercials that feel more like movie trailers or episodic content. This allows brands to emotionally connect with audiences rather than just promoting products. This can also be said for more documentary-style videos.
This is an important trend – and one that LRB delivers for its customers.
Services from LRB Media
When it comes to a video production company that implements the latest developments within the industry, look no further than LRB Media.
As an award-winning brand that has delivered excellent service to businesses within a wide range of sectors, knowing what the latest trends are and how they can improve the results of the video content is vital.
Book a discovery call with us today to find out more.
Videography and podcasting in Bristol
If you are looking to improve your marketing strategies with the use of video content and podcasting, then Bristol-based LRB Media is the company for you.
Our clients love what we do here at LRB Media, and have already seen a lot of success from the video and podcast content we have made. By using the trends within the videography industry, we can elevate your marketing strategy to a new level.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.