The Brief

Identity Nutrition is a fitness supplement company based in Bristol. These guys approached me in need of a video to promote their new range and how it can help their customers. After carefully developing a short storyboard and shot list I discovered that a great way to showcase the products was to show the audience exactly when and where to use them.

We then began the day at the gym starting with some of our models/actors. Kirby and Nick both did a fantastic job and require very little direction. Once this was completed we move to the kitchen to complete scene 1 and 3. These shots were planned a lot more carefully and had to be meticulous when rolling out.

Overall this was a great shoot to direct, shoot and edit. I was really happy with the final result and so was the client. A job well done!