Many people have a LinkedIn profile – but few of them make the most of it for them, their business, or to grow their podcast.
This is why the experts at LRB have put together this helpful guide on what you can do to maximise the impact of LinkedIn.
What is LinkedIn?
LinkedIn is a professional networking social media platform where individuals and businesses connect, share content, and explore the business world.
It’s widely used for growing a company, increasing personal branding, recruiting, marketing, and sharing thought leadership ideas.
Users create profiles to showcase experience, engage with industry insights, and build meaningful professional relationships in a business-focused environment.
Why is LinkedIn important for podcasters?
LinkedIn is a powerful platform for podcasters, especially those in the B2B or professional space.
It helps build credibility, grow your audience, and connect with industry experts or potential guests anytime of day.
By sharing episode clips, behind-the-scenes content, and thought leadership blogs on related content, podcasters can position themselves as authorities in their industry.
LinkedIn also allows for direct engagement with the audience.
This can open doors for collaborations, as well as new revenue streams for your business.
Business owners need to keep a strong LinkedIn profile, and update it almost daily, in order to maximise its potential.
How can LinkedIn help you grow your podcast
LinkedIn can be a powerful platform to grow your podcast by helping you connect with a professional audience that aligns with your industry.
This is especially important for those within the B2B space, as you need to regularly check in with your partners – and potential customers. It is the most direct and instant way to connect with them.
You can share podcast episodes as posts, highlight key insights, and tag guests to boost visibility and shareability.
Also, by joining and engaging with relevant people, it will allow you to reach new potential collaborators.
Consistent content sharing builds your B2B brand and authority within the space.
It is important to consider what the LinkedIn algorithm is looking for.
This includes engaging content, which regularly receives likes, comments and reposts.
Maximise the reach with other social media platforms
Although LinkedIn may be the most important platform for the B2B space, make sure that you make the use of other social media platforms.
These include Instagram, Facebook, and X (formerly Twitter).
YouTube might not be classed as a social media platform, but it is also a key tool for businesses to host video content that is highly shareable across all of these websites.
Follow LRB on LinkedIn
Do you want to learn more about B2B podcasting? Then follow LRB on LinkedIn!
We will keep you up to date with everything that we are up to, as well as guides and clips on the best advice from the world of podcasts.
If you would like to learn more about the industry, then you can speak to us today.
At LRB, our clients have experienced the impact of our knowledge within the industry.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.