Businesses looking to start their own podcast need to find the best ways to reach the target audience – and one of the best tactics is to utilise social media.
Platforms such as LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and many more each have their own benefits for businesses, so working with the right podcast production company is something that should be a high priority.
Here, the experts at Bristol-based LRB give you some quick tips on how to promote your podcast and marketing on social media platforms.
Importance of social media for business and B2B podcasts
Social media is a powerful tool for promoting podcasts because it allows creators to reach, engage, and grow their audience in ways that are accessible, interactive, and scalable.
Businesses in all sectors can benefit from podcasting, as it is a helpful revenue tool to reach current and prospective customers.
Building brand awareness and then growing it is becoming increasingly challenging, so staying on top of social media trends to promote a company or product is vital.
Whether it is revenue, website traffic, or increased customer engagement, social media is a useful asset that needs to be used correctly to grow a company.
Tips for promoting a podcast on social media
Choose the right platform
Focus on the social media platforms that most align with your target audience. The same content can be repurposed for a higher ROI for different platforms. For example, more business-centric content should appear on LinkedIn, and shorter form entertainment should be kept on TikTok and Instagram. Editing with horizontal and vertical videos makes a massive difference to how it is displayed on each platform.
Create memorable branding
Use eye-catching podcast cover art, consistent colour schemes, and recognisable branding elements that align with the wider company logos and calls to action. This should be used as early as possible and then reinforced at the end.
Share entertaining content and snippets
An easy way to draw an audience in, is by creating shorter form videos that leave potential customers on an entertaining cliffhanger and wanting more. This can be for anything from a product/service review, to an interview and so much more.
Engage with the audience
If you are getting likes and comments – make sure that you reply and acknowledge your audience. This keeps them coming back and increasing viewership numbers. Highlighting the impact of your audience in future content is also a helpful tactic.
Use hashtags and tagging where appropriate
Include niche hashtags and tag the relevant companies and people in any videos or audio snippets. This boosts discovery with the target audience. Also, take advantage of trending hashtags where appropriate.
Collaboration is key
For video and audio where you have engaged with another company or individual – make sure that they share with their audience. This will bring in a larger viewership of relevant people.
Paid ad campaigns
Targeted ad campaigns on social media can be used to boost viewership to the right demographic and interests. It is important to note, that this should always work alongside the above organic tactics to increase audience interest.
Hiring a professional videographer or podcast service who knows how to promote the finished product on social media is crucial to company success and growth.
Our clients at LRB have seen the benefits of what we offer and how we can give you the best possible podcast series for your business.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.