When you have expert and engaging video content, using SEO is vital to getting as many eyes on it as possible.
Marketing strategies involve many aspects – and can be shown to customers in a variety of ways.
However, ensuring that your business, videos, and wider content appear on search engine results is paramount for the modern world.
Here, LRB Media explain how optimising for search results is something you should consider when looking at your video content.
What is SEO?
SEO – also known as Search Engine Optimisation – is the process of improving a website or video content to increase its visibility on search engines like Google, Bing, and Yahoo.
The goal of SEO is to rank higher in search engine results pages (SERPs), which helps drive organic traffic to a website or particular page.
SEO involves a combination of strategies and techniques designed to make your content more appealing to both search engines and users.
Video marketing and SEO
When it comes to effective content marketing, SEO plays an integral role.
Writing valuable blog posts optimised for specific keywords, infographics, images, and wider content can all play a role.
However, when videos are optimised correctly, they can take a company website to a new level.
It can also help on platforms like YouTube, where SEO plays a part in where a video ranks in search results.
Why is video SEO important?
Optimising your videos for Google and other search engines is essential for marketing strategies in all sectors and industries.
When looking at video content, marketing teams will need to identifying keywords that the target audience is searching for.
These are specific words and phrases that are most linked to the business itself – and the marketing strategy itself.
By using best practices of SEO for video content, the company can achieve its goals.
What can you do?
Use your target keyword naturally in the video title, preferably towards the beginning. A well-crafted and relevant title should be descriptive and encourage users to click on the video.
It is important to keep titles under 60 characters to ensure they don’t get cut off in search results. Meta descriptions should be between 150 and 160 characters.
Primary and secondary keywords should feature organically.
Tags help search engines understand what your video is about. Include your primary keyword, related keywords, and variations. This can be done on the backend of the website – and helps search engines filter the right content into the search results.
It is also vital to create eye-catching, high-quality custom thumbnails rather than relying on auto-generated ones. This is something that a quality video production company can help with.
Where appropriate, add closed captions and transcriptions. Although search engines can’t ‘watch’ videos, they can read captions. Adding accurate, timed subtitles improves accessibility and SEO.
Remember to use a catchy and strong call to action!
Looking at more technical SEO by implementing video schema, it can give search engines structured information about your video. This can lead to rich snippets appearing in search results.
It is important to know that YouTube videos are indexed quickly by Google. However, if your goal is website traffic, consider embedding the video on your site as well.
However, if you are hosting videos on your website, create and submit a video sitemap to Google Search Console to ensure search engines can index your video content efficiently.
Our clients love what we do here at LRB Media, and have already seen a lot of success from the video content we have made. We create videos that can display your company in the way you want – and with our understanding of SEO, more people will see your content, branding, and message.
Call 07741 487245 to speak to our CEO Luke to learn more about LRB Media, or email hello@lrb-media.co.uk for more information.