Having a great video production company can help your business grow and achieve its goals – and displaying the content correctly on social media is important to maximise its impact.
Whether it is for LinkedIn, Instagram, X, TikTok, or Facebook, having high production value and a clear message are vital factors to consider.
Hiring a local videographer with extensive experience in this field can be all the difference.
Here at LRB Media, we help our clients from pre-production to the final film – and then showing you the best practices for showcasing your new videos.
Below are some of the top tips we advise those looking to share their marketing videos on social media.
Importance of marketing videos
Creating marketing videos that stand out on social media requires a combination of creativity, strategy, and understanding your audience.
Regular, high-quality videos that capture the viewer’s attention will drive engagement, and therefore build a following that is more likely to become a customer – or repeat customer.
Craft a compelling story
By building a ‘narrative arc’, with a beginning, middle, and end that carries the message of your business is the key to any future success.
Not only will it keep viewers engaged, but it will ensure there is an emotional connection between the brand and the viewer – whether it is through information, humour, inspiration, empathy, or as part of a series.
Grab your audience immediately
All videos – no matter their end goal – will need to capture the viewer’s attention within the first 3-5 seconds with an intriguing hook.
This can be though a striking shot, piece of music, or a person delivering a message.
Think of all the great brands – you know who they are within seconds – and then you remain engaged as they showcase
Tips to deliver the right impact, use vibrant colours, interesting visuals, and dynamic shots.
Understand the demographics, interests, and behaviours of your target audience – and reflect that in the first few seconds of your videos
You’ll need your message to resonate with your audience’s preferences, aims, and challenges – and how your business can help them.
Keep It short and sweet
When it comes to the world of social media, time is of the essence. Attention spans and interest only lasts for a few seconds, so delivering your message, contact information, services, etc as soon as possible is key.
Aim for 15-60 seconds for most platforms; shorter videos tend to perform better.
Of course, this can vary depending on the platform and what industry you’re in – but the important takeaway is to deliver what your potential customers are interested in immediately.
Edit the videos to ensure smooth transitions, clear audio, and visually appealing effects will also make a massive difference.
Communicate your main message succinctly, and use high-quality production and an experienced team of video production experts, such as Bristol-based LRB Media.
Incorporate branding as soon as possible
No matter the size of the business, showcasing the branding immediately is vital, as it will need to capture the viewer’s attention as they scroll through their social media feed.
They will need to know who they watching are before a word is spoken.
Use the brand’s colours, logos, and fonts consistently throughout the video – and any other videos that are a part of the same marketing strategy.
Use captions and subtitles
Social media users are frequently checking out the various platforms where they will need subtitles.
No matter what platform, include captions to make your videos accessible to all viewers.
This has proven to increase engagement, and a longer watch time on videos shown on social media.
Music and sound effects
By selecting music that enhances the mood and complements the marketing message, your viewers will remain entertained and interested in what information you are trying to share.
Also, where appropriate, add in sound effects to make your video more engaging and dynamic.
Include a Call to Action (CTA)
We have covered the importance of delivering an immediate impact and keeping viewers interested throughout the video, but the final important step is to provide a memorable call to action.
The best social media videos will prompt viewers to take a specific action, such as visiting your website, liking the video, sharing it, book a meeting, or making a purchase.
Optimise the content for each social media platform
It may seem obvious, but it is a common mistake made by inexperienced videographers – but every social media platform will have its own specific video dimensions and length recommendations.
Engage with your audience
Once the video(s) are live – do not ignore them!
Engage with viewers by responding to comments and messages. This will help start a conversation, bringing in more people to react to the videos.
Ask questions and encourage viewers to share their thoughts or experiences.
By following these tips, you can create marketing videos that not only capture attention but also drive engagement and achieve your marketing goals on social media.
Here at LRB Media, we provide video content production for business in Bristol, the south west, and across the UK and Europe.
Call 07741 487245 to speak to our CEO Luke, or email hello@lrb-media.co.uk for more information.