In an ever-growing industry, it can be hard to grow a successful podcast. That is why increasing podcast engagement is vital.
There are several key strategies that can be implemented to improve podcast content quality, audience interaction, and marketing reach.
Here, LRB gives you all the information to create a successful podcast.
Create compelling content
When planning your podcast, make sure that you research your audience’s preferences, interests, and pain points.
All individuals and businesses will be looking for advice, entertainment, or something to learn from – so by looking at what they want will give you a good place to start.
Once you have chosen a format, make sure you have the best quality equipment and software. Poor editing and audio/video that doesn’t meet expectations, will immediately put people off engaging with the content.
Whoever is on the podcast, whether it is the hosts, guests, or interviewees, make sure that they have the necessary expertise and can tell interesting and compelling stories.
Use that storytelling along with expert editing, innovative ways of displaying content and information, and using the latest innovations in podcasting to keep the content dynamic.
Be consistent
Arguably the most important tactic is to stick to a regular publishing schedule to build trust and anticipation with your viewers.
Like anything in life, consistency is key – and this is great for you as well as the audience.
This is because it means that you can grow, adapt, and learn on a regular basis. By analysing your content, you can constantly make improvements and see what needs to be altered over time.
Engage with your audience
Wherever you are hosting your podcast, make sure that you have a way to display and moderate comments.
By engaging with your audience, you can get feedback, create a poll, receive questions and ideas – as well as providing a personal connection with them.
Also, you should maximise the use of social media and your website to increase engagement.
A strong call-to-action can lead to the audience rating, reviewing, and sharing the podcast to potentially new listeners and customers.
In some cases, it may also be a good tactic to use social media to have prizes, giveaways or exclusive content in exchange for reviews or shares.
SEO for podcasting
For both the podcasting hosting service and Google, it is vital to make the podcast as SEO-friendly as possible.
Use clear and descriptive meta titles with keywords to improve searchability.
Make the content on the podcasts into SEO blogs, which you then can link to relevant articles and parts of your website.
Email Marketing
Once you have started to build an audience, you can collect email addresses of your listeners, then you can send them an email about upcoming podcasts – as well as any products and services you may offer.
Link to where the podcast is being hosted, and provide details on what the audience can expect.
Speak to a podcasting expert
The best tactic is to speak to a company which has a track record in delivering incredible podcast content.
Hiring a professional podcast provider who knows how to create, edit, and promote the finished product is crucial to the success and growth of the podcast – and to increase engagement.
Our clients at LRB have seen the benefits of what we offer and how we can give you the best possible podcast series for you and your business.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.