As leaders within the B2B podcasting space, LRB has highlighted some of the key tactics we use to grow an audience for your content.
Growing your podcast audience takes strategy, consistency, and engagement.
But there are some important things to consider before you get started.
Optimise for discoverability on Google and podcast platforms
Launching a podcast is just the first step – ensuring it reaches the right audience requires strategic optimisation.
Your podcast meta title and descriptions play a crucial role in searchability. Use relevant keywords that reflect your content and what your target audience is searching for. A compelling yet concise title helps grab attention, while well-crafted descriptions provide context and improve SEO.
Don’t limit your podcast to just one platform. Distribute it across major directories like Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and more to reach a wider audience.
It is important to remember that each platform has its own listener base, so expanding your reach increases your chances of being discovered.
Companies must remember that Google and other search engines can’t listen to podcasts, but they can crawl written content – which makes SEO vital to your success.
Adding detailed show notes and full transcripts for each episode makes your podcast more accessible and helps it rank higher in search results.
This not only improves discoverability but also enhances the user experience by allowing listeners to skim key points before tuning in. Your audience will appreciate it!
By implementing these strategies, you’ll make it easier for new listeners to find your podcast and grow your audience over time.
Create high-quality content
Content is the heart of any successful podcast. To attract and retain listeners, you need to focus on delivering high-quality, engaging, and valuable episodes.
Your podcast should provide value by addressing your listeners’ interests, challenges, and questions.
Research your target audience, explore trending industry topics, and create content that educates, entertains, or inspires. The more relevant your topics, the more likely people will tune in and keep coming back.
However, don’t make the common mistakes!
Poor audio quality can drive listeners away, no matter how great your content is. Invest in a good microphone, minimise background noise, and use the best editing tools to enhance clarity.
Professional editing ensures a polished final product, making your podcast more enjoyable and credible.
This is where hiring a podcast production company can really help.
They will help you create a well-structured episode that keeps listeners engaged from start to finish.
Use social media
Once the episode is ready to go, share it on the best platforms for your content. This can be on LinkedIn, Twitter, Instagram, YouTube, and TikTok.
Use a variety of editing techniques to create short video or vertical film content to attract your audience.
Remember to engage with any comments – and encourage your listeners to share with their network.
Collaboration is key
Collaborating with others is one of the most effective ways to grow your podcast audience.
Inviting industry experts and influencers as guests not only adds credibility, but also exposes your podcast to their followers.
Additionally, appearing as a guest on relevant podcasts helps establish your authority while driving new listeners to your own show.
By building strong connections and working with others in your industry, you can expand your reach, increase engagement, and create more valuable content for your audience.
Repurpose content for maximum ROI
Maximising the reach of your podcast goes beyond audio and long form video content.
You must turn episodes into blog posts, infographics, or social media posts to engage different audiences across multiple platforms.
All of these can then be sent email updates to your subscriber list, keeping them informed and driving traffic to new episodes.
Additionally, writing SEO-optimised blogs based on your episodes improves search rankings, making your content more discoverable.
Partnering with a professional podcast company is essential for creating, editing, and promoting a successful podcast that drives growth and engagement.
At LRB, our clients have experienced the impact of our expertise, helping them produce top-quality podcast series.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.