At LRB, we’ve helped dozens of brands and B2B organisations build high-impact video podcasts that attract the right audience and convert viewers into clients.
YouTube is one of the most powerful platforms for podcast growth.
This isn’t just because of its discovery algorithm, but because it’s where business leaders already go to learn, research, and evaluate their industry and tips on the latest trends.
If you’re looking to launch and scale a podcast on YouTube, here are the strategies we at LRB consider to be essential.
What is the theme and purpose of your podcast?
Too many podcasts begin with a vague idea and no defined outcome. Before you record a single episode, articulate your podcast’s purpose.
Build a social media platform where the video content can be expanded upon, broken down into smaller clips – and making it more shareable to a larger audience.
But before that you’ll need to answer these questions:
- What gap does it fill in your industry?
- Who is the ideal listener?
- What business objective does it support?
- Does it demonstrate your brand authority in your industry?
- Will your podcast content be crucial to build an online community?
When we develop shows for clients at LRB, we craft a series of episodes and clips that make a statement – and these then evolve according to industry trends and the company’s goals.
The result is that the podcast becomes the backbone for all creative and growth decisions within the marketing department.
A focused podcast leads to a focused audience – and that will help you grow an audience and expanded client base.
Make it look and sound professional
On YouTube, the visual component is non-negotiable – no matter what the content is or its objective (entertain, inform, etc).
Studio lighting, framing, sound treatment, set design, and multi-camera switching all play a major role in the ‘value’ of the content in the eyes of the audience.
If you get the quality of the visuals and audio correct, you’ll not only be producing a podcast – you’ll be producing a show that resonates with the audience – and build trust that they can come back and expect the same level of quality.
High-quality video and audio also help viewers stay engaged for longer – increasing those important metrics, but also ensuring that they are invested in learning more about you and your business.
All graphics and visuals should reflect your brand’s identity; it will pay off in watch time and subscriber growth.
Prioritise SEO in titles and topics
Often overlooked – search engine optimisation (SEO) is not just for the search engines like Google – but also for YouTube.
In fact – it is the world’s second biggest search engine!
On YouTube, discovery is everything.
Research keywords, questions, and trends within your niche, then design episodes around what your ideal audience is actively searching for.
Titles should be clear, compelling, and SEO-focused
It is important to avoid clever but vague phrasing – BE CLEAR.
At LRB, we use search-intent frameworks that help our clients position every episode to maximise organic traffic.
ROI – make it shareable and repurposed in other marketing campaigns
Long-form episodes build depth, but short clips build reach – especially if you are sharing them on platforms like LinkedIn.
Extract 30–90-second moments, insights, and quotes from each episode and publish them as YouTube Shorts.
These clips act as teasers that funnel viewers back to the full episode – or to lead into the next one in the series.
The fastest-growing shows we manage all use this dual-content approach – and have seen success over longer periods of time.
Consistency in podcasting is key
Consistency is vital in business – and the same can be said about podcasting.
Weekly episodes are ideal, but even fortnightly can succeed if the cadence is predictable.
YouTube’s algorithm favours creators who publish regularly, and your audience will reward reliability.
Build a content pipeline at least four to six weeks ahead to avoid production gaps.
You only get a small window to build a community of followers – and consistency is something that should be discussed at every stage of pre-production and throughout the marketing campaign.
Feature guests strategically
Guest selection should support your show’s positioning and business goals.
Bring on subject-matter experts, industry leaders, thought leaders, or partners whose insights strengthen your brand narrative.
Encourage guests to share their episodes across their networks to extend reach.
Do you want to feature on The Crowded Market podcast? Apply here: https://forms.monday.com/forms/c74582c4149a7d9ea56fd2ad7e2c300b?r=euc1&%3FStatus%3DInterest+Confirmed=
Learn more about the podcast here.
Engage with your audience
Growth doesn’t end at publishing the content on YouTube and expecting results.
You need to respond to comments, ask viewers for topic suggestions, share episodes on LinkedIn (and other social media platforms), and use emails or newsletters to re-engage your audience.
YouTube rewards active engagement, and your community will feel more connected to the show – once again building trust.
Track podcast performance
Once your podcast is published, you need to study analytics and adapt.
Check the watch time, retention curves, traffic sources, viewer demographics, and your top-performing clips.
These metrics reveal what resonates with the audience.
The best podcasts evolve by interpreting data and reacting to it.
At LRB, we believe every B2B brand has a story worth telling. With the right strategy and consistent execution, your YouTube podcast can become one of your most powerful marketing assets.
B2B podcasting partner for your YouTube podcast series
If you are looking to get involved in the world of podcasting and share your content on YouTube, then finding the right partner is vital.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
