When a business is planning its next marketing videos, many are turning to using drone footage to stand apart from the competition.
Shooting drone footage for your next campaign can be a powerful way to enhance marketing efforts, showcase products or services, and create engaging content for social media, television or YouTube.
This guide looks at why you should consider using drone footage, some important considerations, and why hiring the right videographer is vital.
What is drone footage?
Drones are small unmanned aerial vehicles (UAVs), that have a camera attached to capture images and photos from above.
They provide a unique perspective that would be impossible to achieve with traditional cameras.
Most drone cameras offer high-resolution imaging capabilities, with many able to shoot in 4K or even 8K video, and capture high-quality still images.
This makes them suitable for professional photography, videography, and even film production.
Like many handheld cameras, they use a gimbal to keep the shots stable and level – even when moving at fast speeds and sudden turns in the air.
Also, like traditional cameras, they can capture wide angle shots, can live stream footage, and can be adapted to use at both day and night.
However, unlike normal cameras, drone can fly through the air, sometimes using pre-programmed flight paths to move along a set route. They can do this while remaining in focus.
Drones can also capture sounds, although most of the time, they are just used to capture video footage.
Uses for drone footage
Marketing is constantly evolving, with the needs and expectations of clients and potential customers changing all the time.
High quality marketing videos will use the latest trends within the industry to stand out from the competition.
One of those trends is the use of drone footage – however, this trend looks set to become a popular tool for many businesses in the future.
Creating a compelling narrative is the key to a successful marketing campaign, and drone footage helps give context, create something engaging between shots and to deliver the ‘wow’ factor when required.
They have become a popular source of successful video marketing on social media in recent years.
It can also help create the background video shot, which the company’s call to action can be overlayed onto.
Planning your marketing videos
The best video production companies will help business create the perfect marketing campaign, from pre-production to the final film.
Speak to the videographer about what you’re trying to achieve – and they might suggest how they could incorporate drone footage.
Capturing stunning landscapes, cityscapes, real estate properties, business parks, sporting occasions, awards, and other events from above can give another perspective – and provide the viewer with a greater understanding of what the marketing campaign is trying to achieve.
It is vital to consider that high-end video camera drones are used in filmmaking to capture dramatic aerial shots that enhance storytelling.
Hiring the right video production company
When looking to hire a videographer, make sure that they provide drone footage as an option.
High quality drones are expensive pieces of kit, and so signing up a video production company that uses this technology, will not only save you money, but will provide you with the best footage possible to create a marketing video.
As part of the pre-production meeting, they should outline how the drone shots will look – and its impact on the final product.
Drone footage – know the laws
Before anything is agreed and a marketing strategy is in place, ensure that your videographer is aware of the legal regulations that come with drone footage.
The rules from the Civil Aviation Authority shares the rules that come with filming with a drone.
Make sure that they are aware of the legal requirements around weight, size, and areas that drones are allowed to be used.
There are also rules around safety and registration, which should be signed off before filming begins.
Tips for maximising your drone footage
When you are discussing your plans with your videographer, there are some important things to consider before the drone takes flight.
The ‘pre-flight planning’ should include location scouting and checking for weather conditions that could impact the drone.
Hire someone who has experience in drone footage – and who has high quality technology.
The best videographers will optimise the camera settings to create impactful footage that can be used in the final film.
Call 07741 487245 to speak to our CEO Luke to talk about how we use drone footage to help our clients, or email hello@lrb-media.co.uk for more information.