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If you are looking to improve and grow your marketing reach, then producing high-quality video content is key.

However, this can be a bit daunting, or even cost a fair bit of money – impacting budgets across the company.

This is why the experts at Bristol-based videography and B2B podcasting company LRB have provided these helpful tips.

Plan your content and use an expert

Creating quality video content doesn’t have to be expensive. For small businesses, the key to successful videography on a budget starts with proper planning.

This can be within your marketing team – but the best way to get the best out of your content is to speak to an expert.

Begin by writing a simple script or outline the message you want to convey to the audience. A strong call to action should be included somewhere in the content.

Knowing what you want to say ahead of the shoot helps you stay focused and saves you time during filming.

Additionally, by using a shot list, it ensures that you capture everything during your production, without wasting time or missing crucial moments and having to reshoot anything.

You should keep your videos short and impactful, ideally between 30 to 90 seconds, unless you’re creating a tutorial or explainer video.

This is great social media content that can deliver an impactful message and be used to get your audience to visit your website, buy your products, or stay tuned for what you have planned in the future.

If you aren’t sure what the best course of action is, then speak to and hire a professional videographer. They can help you maximise your content for the best possible outcomes.

Use the right equipment

You don’t need expensive gear to create professional, high-quality videos.

In many cases, your smartphone is more than capable of shooting the necessary footage.

Anyone who takes advantage of this tip, you must make sure to clean the lens and film in well-lit environments.

Natural light works wonders, so try filming near a window or outside.

Alternatively, you can find decent lights online that can be used to create a cheap studio.

To avoid shaky shots, invest in a basic tripod or gimbal

Remember, that audio quality is just as important as the visuals.

Viewers are more likely to forgive slightly imperfect visuals than poor sound. Consider using an inexpensive microphone for clearer audio.

Check any reviews before purchasing, or check out our list of the best equipment to use.

podcasting lrb

Editing your video content

When it comes to editing, there are plenty of free or low-cost tools that get the job done.

For mobile editing, apps like CapCut, or iMovie are easy to use and effective.

Templates are also a big time-saver, and platforms like Canva and CapCut provide pre-designed layouts and motion graphics that can elevate your content without requiring advanced skills and expensive software.

Tips to maximise output for your video content

In order to make the most of your time and effort, try batch recording. Filming multiple videos in a single session can help you stay consistent and maintain a steady content stream.

It also means you can build a backlog of content that can be used for the weeks and months ahead.

By doing this, you can also repurpose your content by breaking one video into smaller clips for social media, turning it into a blog post, or using stills as promotional graphics.

Once it has been posted online or shared on social media, ensuring a rate of high engagement is more important than high production value. Interact with your audience!

Hire a videographer

Bristol-based LRB have extensive experience in the world of videography and B2B podcasting – and have help businesses and individuals in many industries across the world.

If you would like to learn more about video content and podcasting, or guidance on the best steps to get started – then speak to us!

At LRB, our clients have experienced the impact of our knowledge within the industry.

Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.