The Brief:

LRB is thrilled to partner with Inspired Villages on an incredible filming project. Over two days, we captured stories across two of their beautiful sites and produced two powerful films – one focused on physical wellbeing and the other on emotional wellbeing. With such rich content, we then created two extended films, along with three inspiring short films highlighting residents’ personal stories. Through these compelling visual narratives, we brought to life the positive impact Inspired Villages has on its communities. Keep scrolling, as we share these uplifting stories of wellbeing and connection.

The Challenge:

The challenge was to effectively showcase the vibrant lifestyle and positive impact of Inspired Villages, while addressing potentially delicate subjects with sensitivity and optimism. We needed to capture the wide range of amazing activities and opportunities available, highlight the meaningful ways Inspired Villages enhances residents’ lives, and help shift perceptions around retirement villages. It was essential to craft visually engaging narratives that not only celebrated the community’s spirit but also redefined what later living can truly look like.

Our Approach:

Our approach centred on showcasing the vibrant lifestyle and extensive opportunities available at Inspired Villages, while highlighting the real, positive impact on current residents. We focused on capturing authentic moments through interviews and shots from around the facilities, while staff and current residents demonstrated how physical and emotional wellbeing are nurtured within the community. Our multiple films brought to life the many ways Inspired Villages enhances and enriches later living.