The world of podcasting has become such a prominent part of everyday life – and businesses in all sectors are starting to make their own.
However, with such a drastic rise in the number of podcasts, and with so much to consider when in the planning stage, it can be hard to get started.
This is why LRB has created this easy guide to understand the best first steps to take when creating a podcast.
Choose a topic and target audience
Starting a podcast involves several steps, from planning to publishing. However, your first step is to focus on a subject you’re passionate about or knowledgeable in.
If your business is established in a specific industry – and have people who are good at public speaking on the relevant topics, then you have the starting point.
Next, you’ll need to identify your target audience and tailor your content to their interests.
Name for your podcast
Choose a name that’s unique, memorable, and relevant to your content, business, or industry.
Make sure it is short and catchy, as it will need to stand out on the podcast platforms.
What is the format?
You’ll need to decide on the structure and format of the podcast – whether it is interview, storytelling, educational, docuseries, informational, entertainment, or conversational.
As a part of this, you’ll need to decide the length and frequency you’ll be releasing each episode. Make this clear to your audience from the very first episode.
You’ll need to write up a few paragraphs to use to promote each episode – keep this consistent, with the same format. Include the same keywords in each of them.
Get the right equipment
Depending on the style (audio or video), you’ll need to get the right equipment.
This would include headphones, microphones, cameras, stands, and more! You should also look at recording software and the hosting service for the podcast.
Check out reviews and speak to knowledgeable people on the subject.
Write a script
Before you get started, structure your first episode and write your script.
Depending on the structure, this could include a detailed script, or just questions to ask guests.
Talking points could be noted down to keep the conversation on track. Podcasts can be edited to make the transitions between segments seamless.
Plan the flow of each episode. This will include an introduction, main content, segments, and a closing call-to-action.
Record your first episode
Find a quiet or sound-proofed space and record your first episode. Watch it back and make notes on what you would change – and what edits need to be made.
Have an independent person or podcast specialist check over your content – and help you if needed.
Edit your content
Updating your content to make it as crisp and clear as possible is essential. This is why edits are needed – and doing them to the highest standards will help your podcast stand out.
Remove background noise and any errors made during the recording. You can then add in music or sound effects where necessary.
Design your branding and cover art
In order for your podcast to stand out on the various podcasting platforms, social media, or on your website, there will need to be clear and striking branding and cover art.
By creating a visually appealing podcast cover that meets platform guidelines, you can start gaining followers for the podcast.
Following this you’ll need to write a compelling description that highlights your podcast’s value. Make sure this uses the best SEO practices.
Publish and distribute on podcast platforms
Find the right platforms for you to host your podcast – and where you distribute and promote the finished product.
Podcast platforms include Spotify, Google, Apple and more.
Social media is a great place to share your podcasts, and are a brilliant way to win new viewers/listeners – and maybe even future customers.
Promote your podcast on social media
By sharing episodes on social media, it will give you an opportunity to engage with your audience.
You can also create a dedicated site or section on your website for show notes, transcripts, and extras – and even blog posts where you can expand on certain points made in the podcast.
Social media also offers the opportunity to share and collaborate with other users – promoting the podcast to a wider audience.
Speak to a specialist in podcasting
Hiring a professional podcast provider who knows how to create, edit, and promote the finished product is crucial to the success and growth of the podcast.
Our clients at LRB have seen the benefits of what we offer and how we can give you the best possible podcast series for your business.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.