There are many different types of video content that can help build a winning marketing campaign. One of those is the use of vertical videos.
With the rise of social media, and it becoming an ever-present part of our every day lives, it is important for companies to adapt accordingly.
Here, LRB Media explains the role of vertical video – and how we can help.
What platforms use vertical videos?
Vertical video has become popular as mobile usage grows, and several platforms have specifically optimised for their apps and websites for vertical content.
Here are some of the main platforms that use vertical videos:
- TikTok
- YouTube Shorts
- Snapchat
Vertical video is now a widely accepted standard, especially in social media, due to its mobile-first nature and ease of consumption on smartphones.
It is possible that more platforms will introduce vertical video content in the years ahead. Marketing strategies should consider this before writing up their plan.
Why are vertical videos important for marketing?
Vertical videos have become essential for marketing because they cater directly to the mobile-first habits of modern consumers – for both businesses and consumers.
Most people now browse the internet on their phones, and they hold their devices for large periods throughout the day.
Vertical video aligns with this natural mobile orientation, making content more convenient to watch without rotating the screen.
The majority of social media platforms use this form of video.
This can then lead to higher engagement rates – increasingly the likelihood of them becoming a potential customer.
Vertical videos on mobile devices provide and immersive experience as the video fills the entire screen.
This removes any distractions and keeps a user focused solely on the content.
Vertical videos also play a role in search engine optimisation, as Google often favours shorter form video content that answers specific questions. This also impact advert performance – especially if it comes with a strong call to action.
Find the right video content company to deliver vertical videos
To find the right video content company for creating vertical videos, you’ll want to consider a few essential factors: their experience with vertical content, expertise in social media platforms, creativity, and ability to deliver on your brand’s specific goals.
Our clients at LRB Media have seen the benefits of vertical videos in their marketing campaigns. By utilising our services to create great video content, you can take your business to new heights.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.