When a business puts together a marketing strategy for its next campaign, they should consider what type of video will work best.
Considering the target audience, the goals of the marketing campaign, and where it will be shown are keys to this.
Here at Bristol-based LRB Media, we have expertise is all forms of video content. These are the ten best types of film that companies should consider when planning their marketing strategy.
Product demonstrations and reviews
When it comes to businesses showcasing their products and services, one of the best ways is demonstrating what they do – and how they can help potential clients.
It is important to show how your product or service works in real-life scenarios. That way, it can help potential customers understand the value and functionality of what you’re offering.
Customer testimonials
For businesses that are scaling and reaping the rewards for growth, they will need to highlight how they have helped their clients.
This is because they showcase satisfied customers sharing their positive experiences. As a result, it shows a personal, real-life example of how the video content has worked.
Case studies are vital – not just for video content – but for growing your website through SEO.
Corporate events
Hiring the right videographer to showcase your corporate events is important – as these are expensive, large days or weeks where you need to display your products, services, staff, strategies and so much more.
These videos can recap or promote company events, conferences, or community activities – which can then be played to customers – or shared on social media.
By doing these videos, it helps you engage both attendees and those who couldn’t make it, while also building excitement for future events.
How-to tutorials
For businesses with new products, or more technical items to highlight, how to guides and instructional content is something to consider for marketing strategies.
These videos educate your audience on how to use your product or solve a specific problem.
This helps establish your business as an authority in your industry and boosts customer engagement.
Live streaming
A newer type of video content being utilised by businesses is live streaming.
Live streaming allows businesses to engage with their audience in real-time, creating interactive and authentic experiences
With the rise of platforms like YouTube, Instagram, and LinkedIn – live streaming has become an essential tool for businesses looking to enhance their reach and deepen customer relationships.
Podcasting
Podcasting is one of the most popular forms of media – for both business and personal use.
Modern businesses are seeing how this new marketing strategy is resulting in growth and success.
This helps increase brand awareness, improve sales, drive traffic to a website, strengthen customer relationships, and build brand authority.
Animation and infographics
Shorter video content that can be used to summarise large quantities of data can often be displayed in animation or infographics.
These visuals can help break down information in a more digestible amount – and can draw attention to facts and figures that can elevate your message.
Interviews
One of the most traditional and successful forms of video content is the simple interview.
By speaking to a leading individual, they can answer the questions needed for the marketing strategy – or whatever the goals of the video(s) are.
FAQs
For businesses who have released a new product, or are entering a new stage on their growth journey, or need to address common questions – FAQ videos are a useful tactic.
This reduces customer support requests while providing a quick and engaging way to answer questions.
Documentaries
A documentary is a non-fictional film or video production that presents factual information about real events, people, or topics. Its purpose is to educate, inform, or offer insights into a specific subject through a structured narrative.
This can be a one off video, or as part of a series.
These can be used to showcase your brand’s mission, values, and unique story, while building a strong emotional connection with your audience.
Businesses often use them to show ‘behind the scenes’ footage.
Once you have completed these videos, you need to distribute them across multiple platforms like your website, YouTube, and social media for maximum reach
If you’re looking to enhance your marketing strategies with video content and podcasting, Bristol-based LRB Media is here to help.
Our clients rave about the results we’ve delivered, seeing significant success from the video and podcast content we’ve created for them. By leveraging the latest trends in videography, we can take your marketing efforts to the next level.
Contact our CEO, Luke, at 07741 487245 or email us at mailto:hello@lrb-media.co.uk to learn more.