Podcasting is becoming an increasingly popular and important marketing tool for businesses and entrepreneurs around the world
This is why selecting a podcasting production company with experience and the know how to deliver an excellent final product are vital.
Here at Bristol-based LRB Media, we are experts in podcasting for many businesses across a range of industries.
In this guide, we showcase everything you need to know about podcasting and how it can help your company grow.
What is a podcast?
A podcast is a digital audio and/or video, that is recorded in a similar way to a radio or TV show.
They are then made available for streaming or download over the internet – or are shared on platforms such as YouTube or Spotify.
Podcasts are normally released in episodes, or as part of a short series – and cover similar topics or have an overriding theme.
They are also used in the world of business to showcase companies, products, services, and cover the trends within different industries and sectors.
They can be listened to or watched, on-demand, using a smartphone, computer, or other device.
Why are podcasts important for businesses?
Podcasts have become an important tool for businesses due to their unique ability to engage audiences in a more personal and accessible way – as well as making it easier for businesses to become a leading voice within their industry.
Perhaps the most important tool of a podcast is to help businesses reach a new and wider audience, increasing brand visibility online.
By hiring the right podcast production company, they can help create engaging and enlightening content that aligns with the business’s values, goals, and expertise.
This will impact the bottom line and increase the reach of their marketing strategies.
Furthermore, podcasts can become an additional revenue source through sponsorships, advertising, and paid content.
Top businesses will have experts within their team, and historically they would speak at conferences or provide insight to the various media outlets.
Podcasts provide a platform for businesses to share expert knowledge, industry insights, and experiences, to a new audience.
As a result, this helps establish authority and trust with watchers and listeners.
Across a multimedia strategy, businesses that regularly share valuable and informative content will put themselves at the forefront of customers mind as reliable sources of information.
For companies in smaller industries, podcasts have established themselves as having the ability to cater to specific interests, sectors and industries.
This then allows businesses to target niche audiences that may be hard to reach through traditional media.
Consequently, those businesses can then focus on creating content with the podcast production company that speaks directly to their target demographic. This results in a more engaged and loyal audience.
This flows into strengthening the existing relationships that businesses may have.
For example, they can invite guests, feature listener questions, or share customer stories that can then enhance these connections and help increase the interest in the podcast series.
Finally, podcast perfectly complement social media. Podcasts can be reposed into different clips that can be used and shared to increase the reach of the content that has been filmed or recorded.
How can LRB Media help with your podcast needs
As a client of LRB Media’s Podcast Production, after each filming session, you will have access to the following:
- 3x full video episodes
- 3x full audio episodes
- 3x social clips per episode (subtitled and branded) in 9:16 (portrait aspect ratio)
- 3x Spotify/podcast provider basic episode artwork
At LRB Media, we can help with how to promote the episodes and how the content will be distributed.
Our clients have already seen a lot of success from their podcasts – and it looks set to become an increasingly popular source of marketing in the years ahead.
Call 07741 487245 to speak to our CEO Luke to talk about our podcasting service, or email hello@lrb-media.co.uk for more information. Ask for our special ‘Podcast Toolkit’ that can help you take your podcasting to new heights.