As leaders in video and podcast production, LRB Media has vast experience in the best practices for marketing strategies. This guide shares some of our best tips and advice.
Video marketing has become a critical strategy in today’s digital landscape due to its ability to engage audiences more effectively than many other forms of content.
It can be seen on mobile devices, televisions, social media, and everywhere that a screen can be found!
Here’s why video marketing strategies are essential to grow businesses.
Increased reach and brand visibility
The aims of marketing are broad and revolve around promoting products or services, attracting and retaining customers, and driving business growth.
This is why video marketing strategies are the cornerstone for business success.
Platforms like LinkedIn, X (Twitter), Facebook, Instagram, TikTok, and YouTube prioritise video content – highlighting the importance of delivering engaging content.
Videos will get shared more than text or images, increasing virality and brand exposure.
This type of content can also boost your SEO rankings. Search engines – predominantly Google – prioritise websites with videos, especially if they are optimised with relevant keywords, descriptions, and transcripts.
Increased engagement, trust, and retention
Videos use visuals, audio, and storytelling to create a stronger emotional connection with viewers, making it easier to communicate brand messages and leave a lasting impact.
Globally renowned companies have video content that is instantly recognisable – as it has built up trust and customer engagement over time. This is the ultimate goal for video marketing.
Video production has proved that it is likely to lead to customer retention when compared to other forms of marketing.
In fact, video content allows brands to showcase authenticity and build trust. Whether through behind-the-scenes content, testimonials, or live streams, video gives a face to the company, humanising it and making it more relatable.
Consumers tend to trust brands more when they see real people or customers talking about their positive experiences with the company.
This will also improve the company’s bottom line.
Growth in sales
Trust built through video marketing will lead to an increase in sales. This has been proven again and again over the last few decades – and shows no sign of stopping.
Video marketing strategies are ideal for showcasing products in action, the people involved, and directly influencing customer purchase decisions.
Effective and consistent marketing strategies aim to generate interest and attract leads which are likely to convert into paying customers.
Multi-platform access
Whether it is for television, social media, billboards and where a screen can be found – a successful marketing strategy will be optimised to be seen across as many platforms as necessary.
Video content for an extensive marketing strategy can be adapted for different platforms, from long-form educational content to short form videos for quick online engagement.
With videos on social media and on websites, you can incorporate interactive elements like clickable links or call-to-actions (CTAs), increasing viewer interaction and driving them towards desired actions.
Cost effective marketing
Both single and multiple videos from a single marketing strategy can be re-used and repurposed for different content for days, weeks, and even years after they have been shot.
This means that finding the right video production company is key to a successful marketing campaign.
If you would like to work with LRB Media, call 07741 487245 to speak to our CEO Luke, or email hello@lrb-media.co.uk for more information.