Companies in every industry can benefit from video marketing at some point in their growth journey – but sometimes there are common mistakes that can be counter-productive in achieving the goals of the business.
In this article, we look at some common mistakes and tips on how to avoid them.
The best way to avoid making these mistakes is to entrust your video marketing experience to leading videographers, like LRB Media.
Lack of storytelling and relevant CTA
Mistake: Focusing on technical aspects but neglecting the narrative. This means that it may look great – but if it doesn’t engage the audience with a story, they will lose attention relatively quickly.
Solution: Plan your shots and think about how they contribute to the overall story. Storyboarding can help visualise the sequence of shots. Pre-production meetings are crucial to avoid any such issues.
Poor lighting
Mistake: Using inadequate lighting results in dark or overly bright footage. This can result from both not enough lighting or poor equipment. This is why it is important to use experts to get the best lighting.
Solution: Invest in good lighting equipment and understand the basics of lighting. Use natural light effectively and avoid harsh shadows. Three-point lighting is a useful technique: key light, fill light, and back light.
Shaky and grainy footage
Mistake: Handheld shots that are shaky can make the footage look unprofessional. By moving erratically, it can impact the quality of the footage. Also, if the quality of the camera is not up to the standards for professional film, the results will show.
Solution: Use a tripod, gimbal, or stabiliser. If handheld is necessary, practice steadying techniques or use the camera’s built-in stabilisation features. There are many pieces of technology that can help with this.
Inconsistent and terrible audio
Mistake: Relying on the camera’s built-in microphone, leading to poor audio quality. Although cameras have evolved, having a lot of pieces of technology is important to deal with different filming scenarios.
Solution: Use an external microphone and audio equipment to manage levels during a recording. Consider using a windscreen for outdoor shoots to reduce wind noise. Location scouting and discussing the plans during pre-production are crucial.
Shifting in and out of focus
Mistake: Having the main subject out of focus or focus shifting unintentionally will put off viewers and make the video look unprofessional.
Solution: Use manual focus when necessary and take the time to ensure your subject is in sharp focus. Utilise focus tools on your camera. This is where an experienced videographer will take over and deliver the highest quality of video.
Bad editing practices
Mistake: Unfortunately, there are many common mistakes that inexperienced videographers make.
Solution: The best way to avoid common videography mistakes is to leave it to the experts!
Bristol-based LRB Media is an industry leading video production company, that can help bring your vision to life. From pre-production to the final video, they are here to help.
Call 07741 487245 to speak to our CEO Luke, or email hello@lrb-media.co.uk for more information.