Brain in Hand

Brain in Hand does something that matters. Their platform combines specialist coaching with round-the-clock digital support to help autistic and ADHD people manage anxiety, build independence, and get more from work, education, and life. The evidence backs the product. What was missing was a content strategy that made sure the right people actually knew about it.

The challenge was not credibility. Louise Morpeth, their CEO, is one of the most informed voices working in neurodiversity in the UK. The challenge was visibility. In a sector where scepticism runs high and trust takes time to earn, you need your leadership to be front and centre. Consistently. With content that reflects the quality of the work behind it.

We came in for a full day.

Four distinct visual styles. Walking-and-talking sequences that felt natural and unforced. Direct-to-camera thought leadership that let Louise speak with the authority she actually has. Podcast-format B2B video content that gave real depth to topics her buyers care about. Seated interview-style pieces that added weight without feeling like a corporate training video.

The strategy behind all of it was straightforward: one day of B2B video production, a full library of content, months of deployment. Every piece was built around value first. No product pitches. No feature walkthroughs. Just genuine expertise, clearly communicated, positioned for the people making buying decisions in NHS trusts, local authorities, higher education institutions, and employers.

Over ten pieces of content came out of that single shoot day. The team had what they needed to split test formats, sequence content across LinkedIn, and build an ongoing presence that compounds over time rather than burning out after a fortnight.

The results have been significant. Tens of thousands of impressions across LinkedIn. Growing organic reach. And a CEO who now has the professional video output to match the standard of the organisation she leads.

This is what thought leadership video production looks like when it is actually built around a strategy.